SELECTED PROJECT 06 / ARTIST / SELECTED PROJECT
Yung Bredda, from Zess to Mainstream.
Help an artist’s world take shape before the camera rolls.
Challenge.
Artist development starts before a shoot: who is involved, where the work happens and how each output contributes to a direction.
Idea.
Build consistency through visual choices, relationships, locations and collaborators.
My role.
I worked on decisions behind the photography and video, sourced collaborators, supported casting and production arrangements, and helped shape the wider presentation.
Teamwork.
Photographers, filmmakers, lighting, editing and coordination came together around each production.
Outcome.
The work created a body of visual material supporting a stage of Yung Bredda’s development.
Yung Bredda - Bruk
Studio performance visualizer.
Yung Bredda - Into You
Studio performance visualizer.
