SELECTED PROJECT 01 / COMMUNITY / EXPERIENCE
Watch, Lime, Eat.
Formula 1, good food and a reason to gather.
Challenge.
Formula 1 fans in Trinidad were scattered across separate circles. I wanted a shared place to watch, with something for friends who came as much for the lime as the race.
Idea.
Combine Grand Prix viewing with a lime and a meal: a signature dish and cocktail inspired by each race destination.
My role.
I created Caribbean F1 and developed Watch, Lime, Eat’s concept, identity and business model. I brought together the community, venues and sponsors, planned the events, and shaped the promotion around the food, drinks and race-day experience.
Teamwork.
The team created artwork and films that introduced the featured food and drinks and gave each event its own character.
Outcome.
The concept became a recurring series across venues, with a community of more than 100 people by October 2026.
01 / Build the community.
I created Caribbean F1 as a place for fans to come together. Watch, Lime, Eat gave the community a reason to gather around each race, with promotion that started before event day.
02 / Make the invitation.
The artwork introduced the race and the plan for the day. This Austrian Grand Prix watch-party brunch poster is one example of that promotion.
03 / Give the food and drinks their moment.
Food and drink videos introduced another part of the experience. These US Grand Prix films bring the featured dishes and cocktails into the build-up.
US Grand Prix food film
US Grand Prix cocktail film
04 / The day itself.
Then the community comes together: the race, the food and the people sharing it.
05 / Bring the community back.
The story continues after race day. Comeback promos invite the community to gather again, carrying Watch, Lime, Eat into its next event.
Watch, Lime, Eat is back: compilation promo