PROMOTIONAL CAMPAIGN / KAIRI PEOPLE
Different Fete
25th Anniversary
25 years. Still Different.
A campaign connecting Carnival memories with the people discovering them for the first time.
The idea
Different has 25 years of people, music and memories to draw on. I developed the anniversary campaign around that history, bringing archived flyers, photographs, patron voices and event footage into a story that can speak to returning patrons and a new generation.
The working platform, 25 Years. Still Different., gives the films and wider content a shared direction: celebrate where the event came from and invite people into its next chapter.
Watch the anniversary film
25 Years. Still Different. | The Kairi People Story · 2 minutes 30 seconds
The anniversary film brings the archive into the present through cinematic compilation editing, narration and the energy of the people who make the event.
Strategy & creative direction
The campaign is designed to reconnect with former patrons, introduce Different to younger Carnival audiences and turn that renewed interest into registrations, ticket sales and lasting brand relevance.
The marketing plan connects heritage stories, creator-led discovery, patron memories, music and practical event information. Each has a purpose, from encouraging people to share an old memory to helping a group plan its return.
These are campaign objectives. Sales, audience growth and conversion results are not presented here as achieved outcomes.
From archive to screen
The production approach combines a reusable studio content library with short and longer anniversary films. Hosted presentations, voice-overs, hooks, archive reactions and digitised flyers give the campaign material to work with across different formats.
Cheyenne provides a younger audience’s way into the story. The studio plan centres on curiosity and discovery, connecting the culture her generation recognises with the stories behind the original events.
Creative reviews shaped a more cinematic rhythm: letting archive moments breathe, using patron voices and making room for an energetic party montage.
Delivered & in development
Completed and delivered: the studio production day and content library, the short campaign film and the longer archival anniversary film. The cinematic 25 Years Still Different film has been released.
Planned next: two focused 60–90 second campaign films, with release timing still tentative, and a series of six simpler anniversary videos planned for the weekly lead-up to January.
The broader Kairi campaign also includes Runaway promotional edits and event coverage. Those related deliverables are separate from the Different anniversary films.
Project status reflected here: 6 November 2026.
Services
Explore the campaign services
- Marketing strategy and campaign planning
- Concept development and creative direction
- Scripting and voice-over production
- Studio rental and studio production
- Compilation editing and archival storytelling
- Archive integration and flyer digitisation
- Camera and audio operation
- Sound, colour, graphics and export delivery
Have a story to bring to life?
From a campaign idea to the films and content that carry it.