SELECTED PROJECT 09 / PRODUCT / PLAY
Designing Lacaray.
A local game, made to bring people together.
Challenge.
Create a locally themed drinking game that brings people together through familiar Caribbean references.
Idea.
The idea behind Lacaray was simple: make a card game that feels closer to home. The concept drew on Caribbean and Trinbagonian culture, with familiar references designed for people to enjoy together.
My role.
Lacaray is a game we invented during the pandemic. In the video below, I explain the story behind it.
The development plan put player feedback at the centre of the next stage. Test copies, audience research and focus groups were proposed to help refine the card content, topics, pricing and different versions of the game.
The story of Lacaray.
Teamwork.
Lacaray was developed as a collaboration between The Ken Sambury Company and We Island Games.
Outcome.
The idea became a locally themed drinking game, with a physical game to share and play together. The 2022 pitch explored a next stage through a companion app and website; those were proposed directions rather than completed features.
Lacaray in pictures.
