SELECTED PROJECT 03 / ARTIST / EXPERIENCE
Creating Sekon Sunday.
Build a complete night around the artist.
Challenge.
An artist-led event needed to offer a complete night beyond a single performance.
Idea.
The fetecert combined concert and fete: a dress code, DJ sets and an experience that extended beyond the main stage.
My role.
I managed the event and marketing, connecting the show to smaller experiences that introduced the artist to different audiences.
Teamwork.
The team developed documentary content and campaigns with university partners and bars, each with an audience of its own.
Outcome.
The event ran for three editions, including a pandemic-era Queen’s Hall edition. Supporting ideas continued beyond the main event.
Sekon Sunday 2023 in photographs
Source: EEEmpire archive, Sekon Sunday 2023, Nicholas collection.
