Creating Barbahol.

Give local cooks a stage, and the party another reason to happen.

Challenge.

Barbahol needed a reason to exist beyond another party, and a platform for local cooks and food vendors.

Build a cooler fete around a food competition, with preliminaries, finalist dishes and crews that could gather support before event day.

I shaped the competition, preliminaries, finals and Tobago execution, connecting vendors with support crews, food reviewers and creators.

We made clean-background plate photographs, advertising and tasting videos that introduced the dishes and the people making them.

The format gave patrons distinctive dishes to discover and gave chefs and vendors opportunities to meet a wider audience.