SELECTED WORK / ARTIST CONTENT
BRAVEBOY
Whole Year
Eight original content pieces. One connected creative world.
For BRAVEBOY’s Whole Year, we designed a short-form content package that brought the song, the people and the creative process into the social feed. The approach moved between TikTok-led energy, fashion, personality, narrative and documentary-style storytelling, with each piece given its own reason to exist.
Our content unit worked alongside the main music-video production, bringing a separate setup and making use of the artiste, models, dancers and sets without disrupting the music-video shoot.
Eight pieces, different ways in.
The creative plan covered eight distinct vertical videos, with working lengths of 30–90 seconds. These are the styles behind the package, with the reveals kept for the films.
01 / Rhythm & participation
A music-led, TikTok-minded piece built around movement, personalities and Carnival energy. Designed for quick recognition and a strong visual rhythm.
02 / Narrative & contrast
A playful short story built on anticipation and a shift in mood. A social-first idea with a clear beginning and payoff, rather than a simple extract from the music video.
03 / The people behind it
Character-led introductions that give the people making Whole Year their own moment. Real production roles and individual personalities shape the story.
04 / Portraits & personality
A visual series of faces, gestures and movement, drawing on the artiste, models, dancers and crew. Close, expressive moments give the project a human dimension.
05 / Fashion & movement
Fashion-focused content that lets Carnival costumes, silhouettes and detail lead. Styled movement and confident performances connect the wardrobe to the song’s energy.
06 / The artiste’s perspective
An interview-led, documentary-style piece about the meaning and feeling behind Whole Year. Direct storytelling gives the audience context beyond the performance.
07 / The sound & collaboration
A behind-the-scenes look at the musical ideas and collaborators. Conversation and specific musical detail open another route into the project.
08 / The creative world
A documentary-style look at the brand thinking and visual decisions behind the campaign, connecting the sets, styling and creative direction.
Our own setup. A shared production day.
We planned and directed separate social-content coverage around the main unit’s priorities. Released models, dancers and the artiste moved into short content windows, while the existing sets gave the pieces a consistent visual world.
Alongside the planned concepts, we created spontaneous moments to capture genuine reactions and additional material. Sponsor presence was worked naturally into the content, within the relevant agreed scope.
When a popular artiste could not make the main shoot, we also filmed off-site at our studio, keeping that contribution within the wider project.
Ideas that could live on set and on screen.
Our contribution included ideas for the giant calendar and the BRAVE 3D wall, helping connect the song’s theme with a recognisable visual setting. Those set ideas also created opportunities for the separate content pieces, from narrative moments to brand storytelling.
Fashion and performance were part of the same creative conversation. We used the models, dancers, costumes and available set spaces to give the social content its own visual identity.
What we contributed
- Creative concept development for eight short-form pieces
- Content strategy and vertical, TikTok-minded format planning
- Creative and brand direction
- Set-concept and art-direction ideas
- Production planning and coordination with the main music-video unit
- Talent and performance direction for social content
- Short-form cinematography and separate on-set content capture
- Interview and documentary-style storytelling
- Natural sponsor integration within agreed content scope
- Additional off-site studio filming
Ken Sambury produced and directed the separate content; Tajh Balthazar handled its cinematography. Antonio Achee led the main music-video filming and edit.
Photography on this page: Jerome McClean Photography, Whole Year BTS, Part 1.