SELECTED PROJECT 05 / PUBLIC IMAGE / CONTENT

Branding a Prime Minister.

Show the person alongside the position.

Challenge.

Photographing a national figure calls for attention to the individual as well as the public office.

Idea.

Use photographs, video and web content to bring personal moments alongside official coverage.

My role.

I worked as a web content specialist and personal photographer and videographer for then Prime Minister Dr Keith Rowley.

Teamwork.

My work sat within a wider communications effort, alongside others responsible for the public presentation of the office.

Outcome.

The work created a body of personal coverage and digital content around a national figure.

Branding a Prime Minister
Another view of Branding a Prime Minister

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