Growing Breakfast Is
Posted on March 10, 2018
“Let us make breakfast is a sold out event by Feb 2018.”
Capture the essence of the Kairi People brand and bring their large audience to their social media pages.
- Creating the Kairi People Instagram and Facebook presence.
- Telling the Story of Breakfast is… using the directors of Kairi People to explain what Breakfast Is means.
- Developing Kairi People into a lifestyle brand for anyone, any age who places a high value on their money.
- Assisting in the rebranding of Kairi People, using their new logo at the forefront of the Breakfast Is… campaign
Key Strategies: Media Management for Large Scale Events (2500+ people), Re-Branding, Social Media Strategy & Management.
- Management of all photography, artiste drops and videography for the events leading up to Breakfast Is…
- A series of video ads showcasing Kairi People’s fetes with consistent reminders of Breakfast Is… coming soon
- Using Insta stories and Instagram to showcase the internal planning – allowing the directors to connect with their audience
- Capturing the key moments in history as Machel Montano surprised
- Bunji Garlin during his performance
- Posting key excerpts at the right time encouraging posts to go viral repeatedly
- Breakfast Is… was sold out in 2018
- 1000 new Instagram Followers
- 1 Viral Video reposted by Machel Montano, Bunji Garlin and may other major influencers.
- Positioning Breakfast Is.. as an alternative to Mas
- Developing the Kairi Social Media as the main medium of sharing information en mas to the Kairi patronage.
- High engagement with Kairi People audience commenting, liking and sharing things posted.