Fatima’s You are a Star

Posted on March 13, 2018

Assignment

“Develop a story surrounding our fete and how it benefits the school”

Campaign

Tell the story of the Fete and how it inspires the youth of Fatima.

Client

Fatima Old Boys Association 

Design
  • Interview key members of the Fatima community including the principal, teachers and students.
  • Blend these interviews with clips from Fatima 
  • Capture iconic scenes of Fatima’s architecture and innovative classrooms  
  • Refreshing the public’s memory of how amazing Fatima Fete was using Bunji’s freestyle, a key moment pushed viral by us in 2017.  

Key Strategies: Documentary Filmmaking, Social Media Crossposting

Execution
  • Shooting and editing 5 videos within 4 weeks with many changes. 
  • Blending these with archived footage from the previous year
  • Using Father Gregory, Fatima Principal and Jnr Thompson, Head of the FOBA Alumni Association 

Results

  • 755 Shares / 80k views on the Bunji Garlin Freestyle 
  • Fresh Content for the FOBA Social Media
  • Loyal patrons of Fatima’s fete understood where their money went.
  • The faces of the people behind Fatima were publicized

No Replies to "Fatima's You are a Star"