Concept vs. Theme
Posted on December 2, 2013
Yes there is a difference!
I think no event should go on without both. Granted we all have room for improvement but we owe it to our attendees, ourself and to the preservation of Trinidad and Tobago culture to fuse these two elements into our event plans. Maybe people just want to wine and jam or maybe it seems like this all people want because this is all we event planners give them.
Three years ago I attended an event at La Hoya poolside named after a grunt that Vybz Kartel made every time he sang. Frustrated, I wrote the following definitions with the hope that I can encourage some creativity.
An abstract or general idea inferred or derived from specific instances. We define concept to be the activity or the action in and surrounding a particular event. eg. Dresscode, Water Trucks with water hoses etc all form parts of the concept. Concepts include: Mardi Gras (beads, masks), Water Party(patrons wear bathing suits and get sprayed with water) etc.
A unifying idea that is a recurrent element in literary or artistic work; “it was the usual `boy gets girl’ theme”. We define theme as the general gist of the event. eg. Lighting, Set up, decor, Entertainment all contribute to the theme of the night. Themes include: A Retro Theme, A Carnival Ole Mas Theme etc.
- Next s