Candy Coated LOVE

Posted on March 12, 2018

Assignment

“I believe I’m here to share LOVE through Carnival. Help me showcase this.”

Campaign

Add visuals to develop the story of Candy Coated’s as it unfolds on to Carnival 2018. 

Client

Candy Coated Events 

Design

Developing a robust series of video promos for 2018, then adjusting this to adopt use of existing footage and a Candy Coated lime as the main tools of video marketing. 

Key Strategies: Quick Adjustment, Guerrilla Filmmaking

Execution

We developed two video ads for Instagram and Facebook, with colorful excerpts added for insta stories. We also captured 5 events back to back between Trinidad & Tobago.



Results

100,000+ Impressions on Social Media
Attendees and non attendees alike felt the LOVE from Candy Coated.
Introducing the public to the 2018 Candy Coated committee.
Capturing each event from start to finish for storytelling in the Candy Coated 2019 season. 

Candy Coated LOVE from Ken Sambury on Vimeo.


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